此作品以“品牌化”的形式对高黎贡羚牛设计了logo用于“线上线下”的公益宣传，通过羚牛IP的可爱形象设计了具有实用性的文创系列，如2021牛年生肖剪纸产品、羚牛T恤、表情包等，让大众从多方面、多渠道、多趣味的方式了解羚牛这一珍稀保护动物。

The design is visualized the image of Goligon antelope to create a cute logo to promote the protection of it. The visual images could applied for such products and paper cutting, t-shirts, emojis, etc. to attract peoples’s attention to know this rare animal in interesting ways from various aspects.